Tools and Real-World Insights for Small Businesses
Use practical STEERus tools to see how your business may be understood by buyers and AI systems, or explore Small Business Stories for candid conversations with entrepreneurs, executives, and experts navigating the realities of building and growing a business.
Diagnostic Track
TOOLS:
Diagnostic & Perception Tools
See what your digital signals are saying.
Starting with Digital Signal Check™, STEERus tools help you identify gaps between what you believe your business communicates and what buyers and AI systems may actually understand.
Top 75 Ranked Business Podcast
PODCAST:
Small Business Stories
Learn from people who have lived it.
Explore candid conversations with entrepreneurs, executives, innovators, and experts sharing what they’ve learned about building businesses, leading people, navigating change, and staying relevant.
Digital Signal Check™
FEATURED EPISODE S6:E76
How to Get Podcast Leads Without Paid Ads with Tom Schwab of Interview Valet
Featured Episodes
Your Next Customer May Be Asking AI Who to Hire. Will Your Business Make the List? A New Free Tool Can Help Answer That Question
Surviving on Coffee and Chaos: The Small Business Owner’s Diet
Making Fun of the Typical Day-in-the-life of a Small Business Owner “May your coffee be strong and your Monday SHORT!”
Keeping Your Head Above Water: Essential Project Management Tips for Small Business Owners
by Loralyn Yup. It’s official – I’ve been drowning but now I’m cheering. My super crazy week is over and
The Melancholy of Spinning Plates: Two Tips for Overwhelmed Small Business Owners
by Loralyn Let’s get real for a second. Okay, I’m always real, but I digress. If you’re a small business
How My Inner Squirrel Sabotages My Ability to Write
The Scene: Write an article? Now? How. Inside my head, a cozy yet chaotic space filled with half-formed ideas, old
The Pen vs. the Politician Doug Wilder
Something Novel – Politics That Aren’t DULL by Loralyn Mears, PhD Doug Wilder. Who’s that? Wilder was the first Black