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If AI Can't Understand What You Do, Buyers Can't Either.

There is a growing gap between the actual value leaders and businesses bring to the market and how the market perceives that value. AI is making that gap more consequential. STEERus helps leaders and businesses ensure the value they bring to the market is accurately understood by buyers and AI systems.
ARE YOU MISINTERPRETED?
STEERus SOLUTIONS

You Know Your Value. So Why
Isn't the Market Responding?

There could be several reasons:

  • You're visible, but leads aren't coming in.
  • People visit your website, but don't seem to understand what makes you different.
  • You've evolved, but buyers still associate you with what you used to do.
  • You keep watching less-qualified competitors get selected.
  • You're spending more on marketing without getting better results.

You may not have a marketing problem. You may have an understanding problem.

Misunderstood.
Overlooked. Underestimated.

When value is misunderstood, it can be overlooked. When value is overlooked, businesses can struggle to grow, and leaders can be passed over. And none of this is good for business.

Generalists

can be misunderstood because they span categories.

Innovators

can be misunderstood because they're creating something the market doesn't yet know how to categorize.

Businesses that pivot

can remain associated with what they used to do.

Experienced leaders

can remain defined by old titles, industries, or roles.

MISINTERPRETED

The Hidden Risk
Making Brands & Leaders Invisible
in the Age of AI

MISINTERPRETED identifies Misinterpretation Risk™, the business risk created when the market or AI systems misunderstand what a business does, who it serves, or why its value matters.

If AI doesn’t understand your business, it can’t recommend it. If it can’t recommend it, your business can become invisible. And invisible brands don’t make money.

EXPLORE MISINTERPRETED
BUY THE BOOK

AS FEATURED IN

Two Ways STEERus Helps Clients

FOR BUSINESSES & EXPERTS

Reduce the Risk of Being Misunderstood

Identify where buyers and AI systems may be misunderstanding your business, determine what’s causing the disconnect, and correct the signals standing between your value and the market.
EXPLORE MISINTERPRETATION SOLUTIONS

FOR GOVERNMENT AGENCIES & BUSINESSES

Build Leaders Who Can Perform Through Change

Practical leadership and workforce development for organizations navigating complexity, change, communication challenges, and evolving workplaces.
EXPLORE LEADERSHIP & WORKFORCE TRAINING

What Does AI Think Your Business Does?

The Digital Signal Check™ helps you compare how you describe your business with what your digital signals may be teaching AI systems. It will answer the question:

“Do I have a problem?”

GET EARLY ACCESS

Trusted by Business Owners, Leaders & Organizations

Loralyn is in one word…AWESOME!!! If you are looking for someone who is a subject matter expert, high level presenter, engages with attendees, delivers high impact presentations, book Loralyn. Her presentation style and energy is like watching a master at work. She did an amazing job presenting and RFP workshop for Hudson County. Book her TODAY!
Stanley Bridgeforth
This was and is the most amazing presenter I have came across’ Entertaining, Engaging and a powerhouse for information’ I would love love to have this person become my mentor as anyone that would encounter her’
Malik Jenkins
I had the pleasure of attending Loralyn’s presentation at HCOBO Virtual Government Contracting Summit and walked away with many ideas on how to pursue bids. Loved the enthusiasm throughout as well. Grateful!
Ev Davila
Woman-Owned Business Government + Private Sector Experience Author of MISINTERPRETED 215 Five-Star Reviews Woman-Owned Business Government + Private Sector Experience Author of MISINTERPRETED 215 Five-Star Reviews
Woman-Owned Business Government + Private Sector Experience Author of MISINTERPRETED 215 Five-Star Reviews Woman-Owned Business Government + Private Sector Experience Author of MISINTERPRETED 215 Five-Star Reviews

Real Business Stories

Small Business Stories

Hosted by Loralyn Mears, PhD, the podcast Small Business Stories features candid conversations with entrepreneurs, executives, experts, investors, and innovators navigating growth, reinvention, leadership, and the challenge of getting their value understood.

Ranked Top 75 Business & Entrepreneurship Podcast

EXPLORE SMALL BUSINESS STORIES

FEATURED EPISODE S6:E76

Small Business Cybersecurity: What You Don't See Can Hurt You with Last Pass CEO Karim Toubba

Read STORIES

FEATURED EPISODE S6:E42

How to Get Podcast Leads Without Paid Ads with Tom Schwab of Interview Valet

Read STORIES

A Brief Note About the Invisibility Decoder

Loralyn Mears, PhD

Loralyn Mears is a scientist, business strategist, leadership facilitator, and author of MISINTERPRETED. Her work examines what happens when the value a business or leader brings to the market doesn’t match how that value is understood by buyers, decision-makers, and increasingly, AI systems.

  • PhD Scientist & Business Strategist
    Brings a research-driven approach to complex business, leadership, and market problems.
  • Recognized Innovator
    Named a Top 10 Innovator by former New Jersey Governor Phil Murphy and a Top 50 Global Innovator at Collision.
  • 215 Five-Star Google Reviews
    Trusted by business owners, leaders, and professionals for practical, actionable insights they can put to work.
LEARN MORE ABOUT LORALYN & STEERus

Where Do You Want to Start?

I WANT TO KNOW IF MY BUSINESS IS BEING MISUNDERSTOOD.

Take the Digital Signal Check

I WANT HELP CORRECTING THE PROBLEM.

Explore STEERus Solutions

I NEED LEADERSHIP TRAINING FOR MY ORGANIZATION.

Take the Digital Signal Check